AI Case Study: UPS – Turning High-Volume Hiring into a Strategic Advantage

Timothy J. Bartl is Chief Executive Officer of CHRO Association the nation’s leading public policy association of senior human resource executives, representing nearly 400 of the largest companies operating within the United States and globally. The Association focuses on the development of U.S. human resources and employment public policy, primarily at the federal level. At the same time, the Association uses the collective strength of its membership to facilitate chief human resource officer education and enrichment, and achieve market-based improvements in HR practices as well as developing unique member offerings such as its Retiree Health Access program.

Mr. Bartl joined the Association in 1997, and prior to helping found its Center On Executive Compensation in 2008, he served as the Association’s Assistant General Counsel and Vice President of Corporate Affairs, concentrating on executive and employee compensation, government relations, employment rights and retirement security matters.

Mr. Bartl served as Chief Executive Officer of HR Policy Association’s Center On Executive Compensation, a research and advocacy organization comprised of more than 130 HR Policy Association members dedicated to providing a reasoned perspective on executive compensation. In that role, he oversaw the Center’s operations, policy and best practice development and federal advocacy activities involving executive compensation design, disclosure, governance and taxation. He is also a frequent writer and speaker on the subject.

In addition to his work with the Association and Center, Mr. Bartl is also a Partner of Tributary LLP, an association management firm specializing in health care, employment, compensation, benefits and labor law.

Mr. Bartl formerly served as Legislative Director and Counsel to former Rep. Steve Gunderson (R-WI), and is a graduate of Marquette University and the University of Minnesota Law School. He was elected a fellow of the National Academy of Human Resources in 2017.

Darrell Ford serves as Executive Vice President (EVP) and Chief Human Resources Officer (CHRO) for UPS. Prior to joining UPS, Darrell was the CHRO at DuPont. In addition to leading DuPont’s H.R. functions and activities, Darrell was integral in helping shape the company’s culture, with a focus on talent to increase customer and shareholder value. He achieved similar results in previous roles with Xerox, Advanced Micro Devices, Shell and Honeywell in his 30-year career.

Darrell has numerous board roles, including independent director for Illinois Tool Works, advisor for the HR Policy Association and member of the Executive Advisory Board at SemperVirens Venture Capital. He is a long-time partner and a member of the Advisory Board for the Center for Executive Succession at the Darla Moore School of Business at the University of South Carolina.

Elected to the Executive Leadership Council (ELC) and recognized by several professional organizations and magazines as one of the most Influential Executives globally, Darrell earned his bachelor’s, MBA and Juris Doctor degrees from Rutgers University

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